SOCIAL MEDIA MARKETING: TIPS & TRICKS FOR BUSINESS | A LIFE-CHANGING AND VERY USEFUL 5 MIN READ.

SOCIAL MEDIA MARKETING
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SOCIAL MEDIA MARKETING: TIPS & TRICKS FOR BUSINESS:

WHAT IS SOCIAL MEDIA MARKETING? WE WILL SEE THIS IN DETAIL IN THIS POST.

IF YOU RUN A BUSINESS, YOU PROBABLY HAVE MANY THINGS ON YOUR MIND. MAYBE YOU WANT TO CREATE A NEW PRODUCT, EXPAND YOUR SALES, OR EVEN DEVELOP A NEW MARKETING STRATEGY FOR YOUR BUSINESS.

THE SOCIAL MEDIA WORLD IS ALL ABOUT SOCIAL MEDIA MARKETING. BUT SOCIAL MEDIA IS A HUGE WORLD IN ITSELF, WITH AN ENDLESS ARRAY OF PLATFORMS, TYPES OF CONTENT, AND DIFFERENT MARKETING ACTIVITIES.

BEFORE YOU DECIDE TO JUMP INTO SOCIAL MEDIA MARKETING, IT’S IMPORTANT TO FIRST UNDERSTAND THE CORE OF THIS MARKETING SPACE AND GAIN A BETTER UNDERSTANDING OF THE SOCIAL MEDIA MARKETING BASICS, TIPS, AND TRICKS. THIS ARTICLE WILL GO OVER THE DIFFERENT TYPES OF SOCIAL MEDIA PLATFORMS, HOW TO USE THEM EFFECTIVELY AND HOW TO CREATE AN EFFECTIVE MARKETING PLAN THAT WILL HELP YOU GROW YOUR BUSINESS.

WHAT IS SOCIAL MEDIA?

SIMPLY PUT, SOCIAL MEDIA IS A TYPE OF ONLINE MEDIA USED TO ENGAGE AND INTERACT WITH OTHER PEOPLE. SOCIAL MEDIA PLATFORMS INCLUDE FACEBOOK, TWITTER, INSTAGRAM, LINKEDIN, AND ANY OTHER WEBSITES THAT ENGAGE USERS WITH THE ABILITY TO POST CONTENT, IMAGES, AND VIDEOS.

SOCIAL MEDIA MARKETING IS THE MOST EFFECTIVE WAY OF MARKETING BECAUSE THE USER IS ACTIVELY CREATING CONTENT THAT OTHER USERS CAN ENGAGE WITH, AND UNLIKE TRADITIONAL MARKETING, SOCIAL MEDIA MARKETING IS A TWO-WAY CONVERSATION.

SOCIAL MEDIA USERS ACTIVELY SHARE AND ENGAGE WITH OTHERS ON THE PLATFORM, NOT JUST LISTEN TO THEM PASSIVELY. SO, YOU CAN POST YOUR BUSINESS’S MARKETING CONTENT IN ORDER TO REACH MORE USERS.

TYPES OF SOCIAL MEDIA PLATFORMS:

BEFORE YOU DIVE INTO SOCIAL MEDIA MARKETING, IT’S IMPORTANT TO UNDERSTAND THE DIFFERENT TYPES OF SOCIAL MEDIA PLATFORMS AVAILABLE FOR YOUR BUSINESS.

1. SOCIAL NETWORKS:

A SOCIAL NETWORK IS A SOCIAL WEBSITE THAT ALLOWS USERS TO CONNECT WITH OTHER PEOPLE. FACEBOOK IS AN EXAMPLE OF A SOCIAL NETWORK BECAUSE USERS CAN CONNECT AND ENGAGE WITH EACH OTHER IN SEVERAL DIFFERENT WAYS. USERS CAN CREATE GROUPS TO CONNECT WITH OTHER USERS, LIKE A SPORTS TEAM OR BOOK CLUB, OR THEY CAN FIND NEW FRIENDS.

2. CONTENT SITES:

A CONTENT SITE IS A WEBSITE WHERE USERS CAN CREATE THEIR OWN PAGES AND SHARE THEM WITH OTHER USERS.

3. MICROBLOGGING PLATFORMS:

A MICROBLOGGING PLATFORM IS A WEBSITE THAT ALLOWS USERS TO SHARE SHORT MESSAGES WITH OTHER USERS.

4. COMMUNITIES:

A COMMUNITY IS A LARGE GROUP OF PEOPLE WITH A COMMON INTEREST IN A SPECIFIC TOPIC OR ISSUE.

5. VIDEO SHARING PLATFORMS:

A VIDEO-SHARING PLATFORM IS A WEBSITE THAT ALLOWS USERS TO SHARE VIDEOS WITH OTHER USERS.

IN TODAY’S DIGITAL WORLD, ALL TYPES OF SOCIAL MEDIA PLATFORMS ARE AVAILABLE. HOWEVER, THE MOST POPULAR ARE FACEBOOK, TWITTER, LINKEDIN, AND YOUTUBE. THESE ARE THE MOST COMMON AND HIGHLY USED BY MANY DIFFERENT TYPES OF BUSINESSES.

SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING TIPS & TRICKS FOR BUSINESS

FACEBOOK: THE “LARGEST SOCIAL NETWORK”

FACEBOOK IS THE FIRST PLATFORM IN THE WORLD TO HAVE MORE THAN A BILLION USERS. THIS SOCIAL NETWORK IS THE MOST USED SOCIAL MEDIA PLATFORM. IT’S ONE OF THE BEST PLATFORMS TO CREATE A BUSINESS ACCOUNT AND MARKET YOUR BUSINESS. FACEBOOK IS MOSTLY USED FOR MARKETING AND BRAND AWARENESS.

HERE’S HOW IT WORKS:

USERS CAN CREATE A PROFILE WITH THEIR PERSONAL DETAILS (NAME, PICTURE, LOCATION).

THEN, THEY ARE ABLE TO SHARE POSTS, PICTURES, AND VIDEOS WITH OTHER PEOPLE (FRIENDS OR FRIENDS OF FRIENDS).

USERS CAN WRITE POSTS AND ADD COMMENTS TO OTHER PEOPLE’S POSTS. FACEBOOK IS ALSO GREAT FOR CREATING AND GROWING A BUSINESS’S BRAND, OR BUSINESS PAGE.

TWITTER: “WHAT IS IT?”

TWITTER IS A MICROBLOGGING PLATFORM WITH 140 CHARACTERS LIMIT FOR THE LENGTH OF A POST. IT’S USED FOR PERSONAL OR GROUP CHATS.

HOW DOES IT WORK?

IT’S MAINLY USED FOR MARKETING AND CONTENT CREATION. IT IS A LOT LIKE FACEBOOK, BUT THE CONTENT THAT USERS SHARE ON TWITTER IS LIMITED TO JUST 140 CHARACTERS.

THIS PLATFORM IS MAINLY USED FOR SHARING CONTENT AND BRAND AWARENESS.

LINKEDIN: “YOU’RE ON LINKEDIN”

LINKEDIN IS A PROFESSIONAL NETWORKING WEBSITE THAT IS USED BY BUSINESS PROFESSIONALS, RECRUITERS, AND CAREER SEEKERS.

HOW DOES IT WORK?

ITS MAIN PURPOSE IS TO CONNECT AND ENGAGE OTHER USERS AND THEIR NETWORKS, SO IF YOU ARE LOOKING TO GROW YOUR NETWORK, THIS IS A GREAT PLATFORM. IT IS MOSTLY USED FOR BRAND AWARENESS, NETWORKING, AND RECRUITING. LINKEDIN IS THE BEST PLATFORM TO BUILD RELATIONSHIPS WITH OTHER PROFESSIONALS.

INSTAGRAM: “PHOTOS OR VIDEOS OF YOUR BUSINESS”

INSTAGRAM IS A TYPE OF MICROBLOGGING PLATFORM THAT ALLOWS YOU TO SHARE PHOTOS AND VIDEOS.

HOW DOES IT WORK?

YOU CAN SHARE AN IMAGE OR VIDEO WITH YOUR AUDIENCE AND INTERACT WITH THEM BY TAGGING THEM IN YOUR POST. IF YOU ARE LOOKING TO ENGAGE YOUR AUDIENCE AND GROW YOUR BUSINESS, THIS IS THE MOST IDEAL PLATFORM FOR YOU. INSTAGRAM IS THE A GREAT PLATFORM TO GROW YOUR BUSINESS. IT’S EASY TO CREATE CONTENT AND SHARE THEM WITH YOUR AUDIENCE.

YOUTUBE: “VIDEOS OF YOUR BUSINESS”

YOUTUBE IS ANOTHER GREAT PLATFORM FOR YOU TO SHARE YOUR BUSINESS CONTENT AND GROW YOUR BRAND.

HOW DOES IT WORK?

JUST LIKE INSTAGRAM, YOU CAN SHARE A VIDEO WITH YOUR AUDIENCE AND INTERACT WITH THEM. LIKE OTHER SOCIAL MEDIA PLATFORMS, YOUTUBE IS A GREAT WAY TO CONNECT AND GROW YOUR NETWORK. IT IS ESPECIALLY USEFUL FOR BUSINESS OWNERS WHO HAVE A LARGE OR SPECIFIC AUDIENCE.

PINTEREST: “YOUR VISUAL WORLD”

HOW DOES IT WORK?

PINTEREST IS ANOTHER VISUAL PLATFORM THAT ALLOWS YOU TO SHARE PHOTOS AND IMAGES. THIS IS A GREAT WAY TO SHOWCASE YOUR BUSINESS AND CONNECT WITH YOUR AUDIENCE. PINTEREST IS GREAT FOR REACHING A MORE AFFLUENT AUDIENCE. ITS MAIN PURPOSE IS TO SHARE VISUAL CONTENT WITH ITS USERS.

CONCLUSION ON SOCIAL MEDIA MARKETING:

SOCIAL MEDIA IS A PLACE WHERE CONTENT CAN BE SHARED WITH THE PUBLIC WHICH THEN CAN BE CONVERTED TO GREAT PROFIT. SOCIAL MEDIA MARKETING WILL BE ONE OF THE BEST MARKETING STRATEGIES HENCEFORTH FOR ALL.

FOLLOW US ON:

HARI INFO SECTION H.D.C.

FACEBOOK YOUTUBE

HARI DENTAL CARE

HARI WEB STORIES H-SHOPEE

HARI ENTERPRISES

SOCIAL MEDIA MARKETING: TIPS & TRICKS FOR BUSINESS | A LIFE-CHANGING AND VERY USEFUL 5 MIN READ.

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