PERFORMANCE MARKETING: THE COMPLETE GUIDE ON PERFORMANCE MARKETING | A VERY USEFUL 5 MIN READ.

PERFORMANCE MARKETING
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PERFORMANCE MARKETING:

WHAT’S PERFORMANCE MARKETING? THE PERFORMANCE MARKETING STRATEGY IS AN ONLINE MARKETING GUIDE TO PERFORMANCE, A SET OF CLEAR, ACTIONABLE GUIDELINES ON HOW TO BUILD A PERFORMANCE-FOCUSED MARKETING CAMPAIGN, AND A TOOL TO COMMUNICATE THAT APPROACH.

THIS GUIDE IS DESIGNED TO ASSIST WITH DEVELOPING AND EXECUTING A MARKETING STRATEGY THAT IS ALIGNED WITH OUR CORE PERFORMANCE PRINCIPLES. HOWEVER, BECAUSE THE MARKETING LANDSCAPE IS CHANGING SO RAPIDLY, WE ALSO ENCOURAGE YOU TO CUSTOMIZE THIS GUIDE TO FIT YOUR BUSINESS AND TARGET AUDIENCE.

WE RECOGNIZE THE IMPORTANCE OF MAKING YOUR BRAND AND YOUR BUSINESS MORE VISIBLE AND ACCESSIBLE TO YOUR CUSTOMERS.

WHEN DONE THE RIGHT WAY, MARKETING CAN BE ONE OF THE MOST IMPORTANT COMPONENTS OF OUR BUSINESS. YET BECAUSE MANY PERFORMANCE COACHES ARE NOT VERY MARKET SAVVY, MARKETING FOR OUR BUSINESS IS OFTEN IGNORED OR DONE HAPHAZARDLY. SO WE’VE CREATED THIS TOOL TO HELP YOU TAKE YOUR PERFORMANCE MARKETING TO A NEW LEVEL.

WITH THE MARKETING GUIDE TO PERFORMANCE WE WANT TO EMPOWER YOU TO HAVE A MORE SUCCESSFUL MARKETING STRATEGY THAT RESULTS IN YOUR CUSTOMERS’ BUSINESS BEING MORE VISIBLE AND ACCESSIBLE TO YOU AND YOUR CURRENT AND FUTURE CUSTOMERS.

PERFORMANCE MARKETING IS LIKE A MAP THAT GUIDES YOU TO THE MOST IMPORTANT MARKETING DECISIONS YOU NEED TO MAKE IN ORDER TO MARKET TO THE PEOPLE WHO WANT TO BUY YOUR PRODUCT OR SERVICE.

MARKETING CAN FEEL OVERWHELMING. IT IS A BIG PART OF RUNNING YOUR BUSINESS BUT IS OFTEN THE MOST IMPORTANT PART BECAUSE IT’S WHERE YOU ATTRACT NEW CUSTOMERS.

HOW OFTEN DO YOU GET THE CHANCE TO BE INTENTIONAL ABOUT YOUR MARKETING EFFORTS?

THE PERFORMANCE MARKETING STRATEGY HELPS YOU MAKE THAT TIME AND MAXIMIZE YOUR RETURN ON INVESTMENT, WHICH ULTIMATELY BENEFITS YOUR BUSINESS.

IT PROVIDES A CHECKLIST OF MARKETING GUIDELINES, STRATEGIES, AND TACTICS, WITH ACCOMPANYING ACTION ITEMS.

OUR PERFORMANCE MARKETING STRATEGY ALSO INCLUDES AN INTEGRATED PERFORMANCE TOOL TO HELP YOU MEASURE THE SUCCESS OF YOUR PERFORMANCE MARKETING EFFORTS, WHETHER YOU ARE MEASURING YOUR SOCIAL MEDIA OR WEBSITE PERFORMANCE.

AS A PERFORMANCE COACH, MY ROLE IS TO WORK WITH BUSINESS OWNERS WHO WANT TO IMPLEMENT PERFORMANCE MARKETING TO HELP THEM GET VISIBLE AND ACCESSIBLE TO THEIR IDEAL CUSTOMERS.

IF YOU AREN’T ALREADY MARKETING TO YOUR IDEAL CUSTOMERS, THE MARKETING GUIDE TO PERFORMANCE CAN HELP YOU GET STARTED. THE MARKETING GUIDE TO PERFORMANCE IS A FRAMEWORK OF THE KEY QUESTIONS TO ASK ABOUT YOUR TARGET AUDIENCE, BEFORE DEVELOPING YOUR PERFORMANCE MARKETING STRATEGY.

PERFORMANCE MARKETING
PERFORMANCE MARKETING

WHO IS YOUR TARGET AUDIENCE?

A KEY PART OF ANY PERFORMANCE MARKETING STRATEGY IS DETERMINING YOUR TARGET AUDIENCE. YOUR TARGET MARKET IS PEOPLE WHO WANT YOUR PRODUCT OR SERVICE.

WHO ARE YOUR IDEAL CUSTOMERS?

THE ANSWERS TO THE QUESTIONS BELOW WILL HELP YOU CREATE YOUR STRATEGY. IT IS EXPLAINED BELOW.

WHAT ARE THE QUALITIES OF YOUR IDEAL CUSTOMER?

YOUR IDEAL CUSTOMERS ARE USUALLY DETERMINED BY THREE FACTORS: YOUR TARGET MARKET, THE PRODUCT OR SERVICE YOU ARE SELLING, AND YOUR PRODUCT OR SERVICE. BY DEFINING WHO YOUR IDEAL CUSTOMERS ARE, YOU CAN CLEARLY UNDERSTAND THE NEEDS OF YOUR TARGET MARKET AND WHAT YOU WANT TO SELL. YOU CAN THEN FIND OUT WHAT YOU DO BEST TO HELP YOUR TARGET MARKET ACHIEVE THEIR GOALS.

THE QUALITIES OF YOUR IDEAL CUSTOMER WILL ALSO INFLUENCE YOUR IDEAL CUSTOMER’S DECISIONS ABOUT WHICH PRODUCT OR SERVICE TO BUY.

HOW PERFORMANCE MARKETING WORKS?

YOUR TARGET AUDIENCE IS USUALLY DETERMINED BY THREE FACTORS: YOUR TARGET MARKET, THE PRODUCT OR SERVICE YOU ARE SELLING, AND YOUR PRODUCT OR SERVICE. HOWEVER, YOUR TARGET MARKET CAN ALSO BE DETERMINED BY YOUR IDEAL CUSTOMERS: THE PEOPLE YOU WANT TO ATTRACT. SO IT’S HELPFUL TO DEFINE WHO YOUR IDEAL CUSTOMERS ARE AS WELL AS WHAT QUALITIES THEY HAVE.

FOR EXAMPLE, IF YOU ARE SELLING WEIGHT LOSS COACHING SERVICES, YOUR TARGET MARKET MIGHT BE PEOPLE WHO WANT TO LOSE WEIGHT. THE IDEAL CUSTOMER MIGHT BE SOMEONE WHO WANTS TO LOSE 15 POUNDS IN 1 MONTH.SO, IF YOUR TARGET MARKET IS PEOPLE WHO WANT TO LOSE WEIGHT, YOU SHOULD KNOW THAT IT’S LIKELY THEY ARE LOOKING FOR A LOW-CALORIE DIET. THIS WOULD BE SOMEONE WHO WOULD WANT TO GET THEIR CALORIES FROM LEAN PROTEINS AND VEGETABLES RATHER THAN COOKIES AND CAKES.

CONCLUSION:

TO CONCLUDE, PERFORMANCE MARKETING IS ONE OF THE BEST WAYS TO EARN IN THIS MODERN TIMES.

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PERFORMANCE MARKETING: THE COMPLETE GUIDE ON PERFORMANCE MARKETING | A VERY USEFUL 5 MIN READ.

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