LINKEDIN MARKETING: AWESOME IDEAS FOR SUCCESS IN LINKEDIN, A VERY INFORMATIVE 5 MIN READ.

LINKEDIN MARKETING
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LINKEDIN MARKETING:

WHAT IS LINKEDIN MARKETING? THIS BLOG POST WILL COVER ALL THE CRITERIA OF LINKED IN MARKETING.

WHAT IS LINKEDIN?

THE COMPANY WAS FOUNDED IN 2003. THEY HAVE SINCE GROWN TO ONE OF THE MOST POPULAR SOCIAL MEDIA SITES USED BY BUSINESS PROFESSIONALS.TODAY, IT IS USED BY EMPLOYEES TO NETWORK WITH OTHERS IN THEIR INDUSTRY, AND ALSO WITH POTENTIAL CUSTOMERS. WITH 1.3 BILLION USERS, IT’S NO SURPRISE THAT MORE BUSINESSES ARE CREATING A PRESENCE ON LINKEDIN.

WHY LINKEDIN MARKETING IS IMPORTANT?

WELL, THE MAIN REASON IS THAT LINKEDIN IS NOT ONLY ONE OF THE MOST POPULAR SOCIAL MEDIA SITES IN THE WORLD, BUT IT’S ALSO ONE OF THE BEST NETWORKING PLATFORMS FOR BUSINESS PROFESSIONALS. IT ALLOWS PEOPLE TO FIND JOBS, AND PEOPLE TO FIND JOBS THAT FIT THEIR PROFESSIONAL BACKGROUND. YOU ALSO HAVE THE ABILITY TO SEARCH WITHIN YOUR COMPANY, SO IF YOU FIND YOURSELF IN A POSITION TO HIRE, THEN YOUR COMPANY WILL ALSO HAVE THE OPPORTUNITY TO VIEW YOUR EMPLOYEE’S PROFILE.

LINKEDIN MARKETING
LINKEDIN MARKETING

HOW TO DO LINKEDIN MARKETING?

YOU CAN START BY DOING YOUR OWN RESEARCH TO SEE WHAT A COMPANY’S PROFILE LOOKS LIKE. THEN, YOU CAN SEARCH FOR JOB POSITIONS WITHIN YOUR COMPANY. YOU CAN FIND THESE EITHER THROUGH THE COMPANY’S CAREER PAGE, OR YOU CAN SEARCH FOR THEIR PROFILE PAGE ON LINKEDIN. THE ADVANTAGE TO USING LINKEDIN TO SEARCH FOR JOBS IS THAT IF YOU COME ACROSS A POSITION THAT YOU’RE INTERESTED IN, IT WILL HAVE THE OPTION TO CONTACT YOU DIRECTLY.

A SIMPLE WAY TO DISCOVER WHAT PEOPLE IN YOUR INDUSTRY ARE TALKING ABOUT IS TO READ THE LINKEDIN PULSE, WHICH IS AN AREA ON LINKEDIN THAT LETS PEOPLE SHARE THEIR NEWS WITH A WIDE AUDIENCE. THIS MEANS THAT YOU CAN GET AN IDEA OF WHAT IS BEING SAID ABOUT YOU, YOUR INDUSTRY, AND YOUR COMPANY.

HOW CAN YOU GROW YOUR NETWORK?

AFTER YOU’VE JOINED LINKEDIN, YOU’LL HAVE A CHANCE TO MEET PEOPLE WHO HAVE SIMILAR CAREERS TO YOURS. THIS MAY MEAN THAT YOU’LL BE CONNECTED TO THOSE WHO WORK IN THE SAME FIELD AS YOU, OR IT COULD MEAN THAT YOU’LL BE CONNECTED TO BUSINESS PROFESSIONALS WHO ARE IN DIFFERENT INDUSTRIES.

THE BEST PART ABOUT LINKEDIN IS THAT YOU CAN USE IT TO CONNECT WITH PEOPLE OUTSIDE OF YOUR WORK LIFE AS WELL. FOR EXAMPLE, YOU CAN CONNECT WITH YOUR FACEBOOK FRIENDS, FAMILY MEMBERS, AND PERSONAL CONTACTS, AND YOU CAN ALSO CONNECT WITH PEOPLE WHO ARE DOING SOMETHING THAT YOU WANT TO DO OR ARE IN AN INDUSTRY THAT YOU’RE INTERESTED IN.

WHAT ARE SOME OTHER WAYS THAT YOU CAN USE LINKEDIN?

USING THE ‘INBOX’ OF LINKEDIN ALLOWS YOU TO CONNECT WITH OTHER PEOPLE WHO HAVE SIMILAR JOBS TO YOUR OWN, SO YOU CAN EXPAND YOUR NETWORK. YOU CAN ALSO KEEP TRACK OF YOUR CONTACTS IN A MORE STRUCTURED WAY BECAUSE WHEN IT’S IN THE INBOX, YOU’LL GET AN EMAIL THAT IS SENT TO YOU DAILY WITH SUGGESTED PEOPLE TO CONNECT WITH.

ALTHOUGH IT’S PROBABLY A LITTLE INTIMIDATING AT FIRST TO SEND SOMEONE A PERSONAL MESSAGE, THIS IS AN EASY WAY TO EXPAND YOUR NETWORK OF PEOPLE WHO WORK IN THE SAME FIELD AS YOU. YOUR LINKEDIN INBOX ALSO GIVES YOU THE OPTION TO SEND INVITATIONS TO THOSE YOU KNOW TO SEE IF THEY’D BE INTERESTED IN MEETING UP WITH YOU IN REAL LIFE.

YOU CAN ALSO GO DIRECTLY TO A PERSON’S LINKEDIN PROFILE AND CLICK ON THE ‘ADD AS FRIEND’ BUTTON. THIS MEANS THAT YOU’LL RECEIVE A NOTIFICATION WHENEVER THAT PERSON UPDATES HIS OR HER PROFILE. WHEN YOU DO THIS, YOU’LL AUTOMATICALLY BECOME FRIENDS WITH THEM, SO YOU CAN SEE THEIR UPDATES AND PICTURES.

ANOTHER WAY TO EXPAND YOUR NETWORK IS TO DO SOMETHING CALLED ‘IN-GROUP NETWORKING’. THIS IS WHEN YOU USE LINKEDIN TO CONNECT WITH PEOPLE WHO ARE A PART OF A LARGER NETWORK OF PROFESSIONALS. YOU CAN FIND AN IN-GROUP BY GOING TO LINKEDIN’S GROUPS AND THEN SEARCHING FOR ‘PROFESSIONAL GROUPS’.

YOU CAN ALSO GO DIRECTLY TO LINKEDIN’S GROUPS, AND SEARCH FOR GROUPS BY KEYWORDS.

THIS IS A GREAT WAY TO FIND PEOPLE WHO SHARE YOUR INTEREST IN A PARTICULAR TOPIC, SO YOU CAN EXPAND YOUR NETWORK AND GAIN MORE KNOWLEDGE. YOU’LL HAVE TO MAKE SURE THAT YOUR PROFILE IS SET UP CORRECTLY IF YOU WANT TO JOIN THESE GROUPS, SO DON’T WORRY ABOUT OVERSTATING YOUR SKILLS OR EXPERIENCE IF YOU’RE LOOKING TO JOIN IN-GROUP NETWORKING.

HOW LINKEDIN MARKETING WORKS?

FOR MOST COMPANIES, NETWORKING IS NOT A HIGH PRIORITY. THIS IS BECAUSE IT’S A TASK THAT IS BEST DONE BY INDIVIDUALS, INSTEAD OF A TEAM. LINKEDIN MARKETING CAN HELP BECAUSE YOU HAVE THE ABILITY TO SEE WHO IS IN YOUR COMPANY, AND THEN YOU CAN CONNECT WITH THOSE PEOPLE, SO YOU CAN START CREATING MORE CONTACTS.

IN ADDITION TO THIS, YOU CAN ADD THE ABILITY FOR YOUR COMPANY TO ADVERTISE TO PEOPLE WHO ARE IN YOUR COMPANY. IT’S A GOOD WAY TO LET POTENTIAL CUSTOMERS KNOW WHAT YOU’RE DOING, AND IT CAN ALSO GENERATE SOME INTEREST IN YOUR COMPANY.

THE ABILITY TO COMMUNICATE WITH PEOPLE IN YOUR COMPANY IS ALSO A BENEFIT. LINKEDIN ALLOWS YOU TO VIEW WHAT YOUR EMPLOYEES ARE SAYING AND WHO THEY’RE CONNECTING WITH. YOU CAN LEARN FROM THE MISTAKES THEY’RE MAKING, AND THEN YOU CAN USE THAT TO HELP YOU SUCCEED.

WHAT KIND OF CONTENT IS BEST?

WHEN YOU’RE ON LINKEDIN, YOU’LL HAVE AN OPPORTUNITY TO POST A BLOG ABOUT YOURSELF. THE BEST THING TO DO HERE IS TO WRITE ABOUT WHAT YOU’RE INTERESTED IN, SO YOU CAN CONNECT WITH OTHERS WHO SHARE YOUR SAME INTEREST.

THIS IS GREAT BECAUSE, WHEN YOU WRITE CONTENT THAT YOU ARE PROUD OF, IT WILL BE MORE LIKELY TO GET NOTICED BY PEOPLE.

YOU CAN ALSO USE LINKEDIN TO SHOW THE WORK THAT YOU’RE DOING. YOU CAN UPDATE YOUR COMPANY PAGE AND THEN ADD CONTENT TO IT. YOU CAN WRITE AND POST BLOG POSTS, ADD IMAGES, VIDEOS, AND MORE. THIS IS ANOTHER WAY TO EXPAND YOUR NETWORK, AND IT WILL ALSO HELP YOU BE MORE VISIBLE TO THOSE WHO ARE LOOKING FOR A JOB IN YOUR COMPANY.

USING LINKEDIN FOR SOCIAL MEDIA MARKETING:

LINKEDIN IS A GREAT SOCIAL MEDIA PLATFORM BECAUSE OF THE WAY THAT IT WORKS. IT ALLOWS YOU TO CONNECT WITH PEOPLE WHO ARE DOING SOMETHING THAT YOU’RE INTERESTED IN, SO YOU CAN LEARN ABOUT THEM AND YOU CAN ALSO FIND WAYS TO HELP EACH OTHER.

CONCLUSION FOR LINKEDIN MARKETING:

TO MAKE THE MOST OF LINKEDIN, YOU CAN USE IT TO MARKET YOURSELF AND YOUR BUSINESS, AND YOU CAN ALSO SEE WHAT PEOPLE ARE SAYING ABOUT YOU AND YOUR COMPANY. YOU CAN ALSO BE CREATIVE WITH YOUR CONTENT, AND CONNECT WITH PEOPLE WHO ARE HAVING FUN WITH THEIR WORK OR WHAT THEY’RE DOING. YOU CAN ALSO USE IT TO REACH OUT TO YOUR CURRENT CLIENTS. IF YOU HAVE CLIENTS THAT ARE IN DIFFERENT INDUSTRIES, YOU CAN SEARCH FOR THEM ON LINKEDIN. YOU CAN SUCCEED BY THIS PROCEDURE MENTIONED ABOVE ON LINKEDIN.

LINKEDIN MARKETING
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LINKEDIN MARKETING: AWESOME IDEAS FOR SUCCESS IN LINKEDIN, A VERY INFORMATIVE 5 MIN READ.

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