FACEBOOK MARKETING: 11 BEST TIPS AND TRICKS FOR FACEBOOK MARKETING FOR COMPLETE SUCCESS

FACEBOOK MARKETING
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FACEBOOK MARKETING:

WHAT IS THE FACEBOOK MARKETING? WE CAN DISCUSS THIS IN DETAIL.

ARE YOU JUST STARTING A BUSINESS AND WANT TO TAKE ADVANTAGE OF FACEBOOK’S ADVERTISING PLATFORM TO CONNECT WITH YOUR AUDIENCE? LEARN WHAT FACEBOOK ADVERTISING IS, HOW TO SET UP AN AD ON FACEBOOK, AND SEE HOW TO GENERATE TRAFFIC TO YOUR SITE.

WHY FACEBOOK?

FACEBOOK HAS MORE THAN 19.50 BILLION MONTHLY ACTIVE VISITS, WHICH MAKES IT THE LARGEST SOCIAL NETWORK IN THE WORLD. EVEN IF YOU HAVE A BUSINESS THAT DOESN’T HAVE A STRONG SOCIAL MEDIA PRESENCE, YOU SHOULD STILL TAKE ADVANTAGE OF FACEBOOK’S ADVERTISING PLATFORM TO CONNECT WITH YOUR TARGET AUDIENCE.

WHAT IS FACEBOOK’S MARKETING STRATEGY? | HOW FACEBOOK MARKETING WORKS? | HOW TO DO FACEBOOK MARKETING?

HERE’S WHY YOU SHOULD CHOOSE FACEBOOK TO PROMOTE YOUR BUSINESS.

1. FACEBOOK IS THE MOST VISITED WEBSITE:

THERE ARE MORE THAN 19.5 BILLION MONTHLY ACTIVE FACEBOOK LOGINS AROUND THE WORLD. TO GIVE YOU A COMPARISON, THE SITE NOW HAS OVER 500 MILLION ACTIVE USERS IN THE UNITED STATES ALONE. IN FACT, FACEBOOK IS CURRENTLY LARGER THAN GOOGLE, TWITTER, AND YOUTUBE.

AND THAT DOESN’T EVEN COUNT PEOPLE WHO DON’T HAVE A FACEBOOK ACCOUNT YET OR ARE ONLY OCCASIONAL USERS. THERE ARE MORE FACEBOOK USERS THAN THERE ARE PEOPLE IN THE UNITED STATES AND CANADA.

IF YOU OWN A BUSINESS AND HAVEN’T BEEN ON FACEBOOK IN A WHILE, YOU MIGHT BE SHOCKED TO SEE HOW POPULAR THE SITE HAS BECOME.

2. FACEBOOK HAS BECOME A SOCIAL NETWORK FOR BUSINESSES:

BUSINESSES ARE TAKING FULL ADVANTAGE OF FACEBOOK TO COMMUNICATE WITH THEIR EXISTING AUDIENCE, AND TO TRY TO DRIVE NEW CUSTOMERS AND BUSINESS THROUGH SOCIAL MEDIA. THIS IS GREAT FOR YOU AS A BUSINESS OWNER BECAUSE, WHILE YOUR BUSINESS NEEDS TO BUILD CREDIBILITY, FACEBOOK IS AN EASY WAY FOR YOU TO DO THAT. IF YOU MARKET YOUR BUSINESS EFFECTIVELY ON FACEBOOK, YOU CAN PROMOTE YOUR BRAND, PRODUCTS, AND SERVICES AND HAVE A MORE INTERACTIVE AND AUTHENTIC DIALOGUE WITH YOUR AUDIENCE.

FACEBOOK MARKETING
FACEBOOK MARKETING

3. FACEBOOK CONNECT IS A GROWING PLATFORM:

FACEBOOK CONNECT IS FACEBOOK’S ANSWER TO LINKEDIN AND OTHER SITES THAT OFFER AN OPEN GRAPH.

YOU CAN USE FACEBOOK CONNECT TO CONNECT YOUR WEBSITE TO YOUR FACEBOOK PAGE. SO, IF YOU HAVE A SMALL BUSINESS WEBSITE, YOU CAN CONNECT THE TWO USING FACEBOOK CONNECT. THIS WAY, YOUR AUDIENCE CAN FOLLOW YOU ON FACEBOOK AND BE ABLE TO FIND YOU ON YOUR WEBSITE.

FACEBOOK CONNECT CAN BE USED FOR ANY SITE, REGARDLESS OF ITS SIZE. IF YOU HAVE A LOCAL BUSINESS IN THE UK, YOU CAN ALSO CONNECT TO FACEBOOK TO GET YOUR BUSINESS PAGE LISTED IN THE NEWS FEED.

4. FACEBOOK IS EASY TO USE FOR BUSINESSES:

THERE ARE MANY OPTIONS THAT YOU CAN USE TO CREATE A FACEBOOK ADVERTISEMENT, SUCH AS FACEBOOK’S “DYNAMIC ADS,” WHICH INCLUDE “PROMOTED POSTS.” YOU CAN ALSO HAVE CONVERSATIONS WITH CUSTOMERS, AND SEND PROMOTIONS, OFFERS, AND DISCOUNTS THROUGH YOUR FACEBOOK BUSINESS PAGE. IF YOU WANT TO PROMOTE YOUR BUSINESS ON FACEBOOK, BUT AREN’T SURE WHAT TO DO, TRY USING DYNAMIC ADS. THEY’RE A GREAT WAY TO GET STARTED.

5. IT’S EASY TO CREATE AND SCHEDULE PROMOTIONS:

FACEBOOK’S ADVERTISING PLATFORM ALLOWS YOU TO CREATE AND SCHEDULE A LOT OF DIFFERENT TYPES OF PROMOTIONS IN A DAY. YOU CAN START A PROMOTION, LET IT RUN FOR 30, 60, OR 90 DAYS, AND THEN PROMOTE IT A SECOND OR THIRD TIME. SO, YOU CAN SCHEDULE AN AD TO RUN CONTINUOUSLY FOR SEVERAL MONTHS, OR YOU CAN PROMOTE IT ONCE A WEEK AND HAVE IT LAST FOR THREE MONTHS.

6. FACEBOOK AD TARGETING IS ADVANCED:

FACEBOOK ADS COME IN TWO MAJOR CATEGORIES: BROAD TARGETING AND TARGET-BASED.

BROAD TARGETING WORKS ON A WIDE LEVEL AND SHOWS YOUR AD TO USERS WHO ARE INTERESTED IN CERTAIN TOPICS OR PRODUCTS.

TARGETED ADS ARE CREATED FOR INDIVIDUAL USERS, WHO HAVE PROFILES BASED ON THEIR INTERESTS. SO, IF YOU WANT TO TARGET CUSTOMERS WHO ARE LOOKING FOR A CERTAIN TYPE OF SERVICE, A LOCAL BUSINESS, OR A SPECIFIC PRODUCT, YOU CAN CREATE A CAMPAIGN TO MATCH UP TO THAT PARTICULAR CUSTOMER.

7. FACEBOOK AD DELIVERY OPTIMIZATION IS EASY

YOUR FACEBOOK AD CAN BE DELIVERED EITHER BY A WEBSITE THAT YOUR AUDIENCE VISITS, THROUGH EMAIL, MOBILE APP NOTIFICATIONS, OR A MOBILE-OPTIMIZED WEBSITE.IF YOU’RE USING A WEBSITE TO DELIVER YOUR ADS, FACEBOOK WILL TRY TO IDENTIFY IF YOUR AD IS DELIVERED THROUGH A MOBILE APP OR A MOBILE-OPTIMIZED SITE. THIS IS IMPORTANT BECAUSE YOU WANT TO ENSURE THAT YOUR ADS GET DELIVERED TO PEOPLE WHO ARE MOST LIKELY TO CONVERT TO YOUR WEBSITE.

8. FACEBOOK ANALYTICS IS EASY TO TRACK:

FACEBOOK ANALYTICS IS A SIMPLE TRACKING TOOL THAT SHOWS YOU WHEN YOUR FACEBOOK AD IS PERFORMING AND HOW IT PERFORMS ON YOUR WEBSITE.

SO, FOR INSTANCE, IF YOU HAVE A PRODUCT THAT SELLS WELL ON FACEBOOK, AND YOU SEE THAT THERE’S NO CONVERSION ON YOUR WEBSITE, YOU CAN USE FACEBOOK ANALYTICS TO TRACK WHICH SOCIAL MEDIA PLATFORMS CONVERT MORE EFFECTIVELY. YOU CAN ALSO IDENTIFY WHAT KIND OF ADS ARE WORKING AND WHICH ADS AREN’T.

9. FACEBOOK AUDIENCE TARGETING IS EASY:

FACEBOOK AUDIENCE TARGETING ALLOWS YOU TO TARGET SPECIFIC AUDIENCES ON FACEBOOK.

SO, FOR INSTANCE, IF YOU HAVE A NICHE AUDIENCE FOR CERTAIN TYPES OF SERVICES, YOU CAN TARGET THIS AUDIENCE ON FACEBOOK AND ENSURE THAT YOUR AD ONLY SHOWS TO THOSE PEOPLE. IF YOU WANT TO CONNECT WITH PEOPLE IN THE UK WHO ARE INTERESTED IN PERSONAL COACHING, YOU CAN SELECT THAT AUDIENCE ON FACEBOOK AND MAKE SURE THAT YOUR AD SHOWS ONLY TO PEOPLE WHO ARE LOCATED IN THE UK.

10. YOU CAN USE FACEBOOK ADS TO DRIVE TRAFFIC TO YOUR WEBSITE:

WITH FACEBOOK ADS, YOU CAN DRIVE TARGETED TRAFFIC TO YOUR WEBSITE AND CONVERT THEM INTO CUSTOMERS.

FOR EXAMPLE, YOU CAN USE AN IMAGE AD FOR A SINGLE PRODUCT ON A CERTAIN WEBSITE, AND RUN THE AD FOR A WEEK. IF THE PRODUCT YOU’RE PROMOTING GOES ON SALE, YOU CAN ADVERTISE IT ON A DIFFERENT WEBSITE AND REPEAT THE SAME PROCESS. IF THE AD GOES WELL, YOU CAN SPEND LESS ON THE AD AND ADVERTISE AGAIN.

YOU CAN ALSO USE FACEBOOK ADS TO PROMOTE PRODUCTS THAT YOU DON’T OWN. YOU CAN PROMOTE EVENTS THAT YOU’RE NOT AFFILIATED WITH, AND TARGET CERTAIN AUDIENCES.

11. FACEBOOK ADS CAN BE USED TO PROMOTE YOUR WEBSITE

THE ADS YOU CREATE ON FACEBOOK CAN BE VIEWED BY YOUR WEBSITE AUDIENCE AND, THEREFORE, CAN BE USED TO PROMOTE YOUR SITE.

WHEN YOU DO THIS, YOU HAVE TWO OPTIONS:

FIRST, YOU CAN CREATE YOUR OWN FACEBOOK PAGE AND USE IT AS YOUR WEBSITE.

SECOND, YOU CAN USE FACEBOOK’S PAGE TO PROMOTE YOUR WEBSITE AND USE IT AS A FACEBOOK BUSINESS PAGE.

STATISTICS: FACEBOOK STATISTICS AND TRENDS.

CONCLUSION ON FACEBOOK MARKETING:

TO CONCLUDE, THESE ARE THE 11 BEST TIPS AND TRICKS FOR FACEBOOK MARKETING FOR COMPLETE SUCCESS.

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FACEBOOK MARKETING: 11 BEST TIPS AND TRICKS FOR FACEBOOK MARKETING FOR COMPLETE SUCCESS

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