CRYPTO NEWS: AUDIUS RECEIVES 7.5 MILLION MONTHLY VISITORS.

THE WEB3 MUSIC SERVICE AUDIUS RECEIVES 7.5 MILLION MONTHLY VISITORS.

RONEIL RUMBURG, CEO OF AUDIUS AND A DEVOTEE OF ELECTRONIC DANCE MUSIC, CLAIMS HE IS UNCONCERNED ABOUT THE BEAR MARKET.

THE CEO OF THE CRYPTOCURRENCY STARTUP AUDIUS, RONEIL RUMBURG, CLAIMS THAT IT IS QUITE DELIBERATE FOR AUDIUS TO NOT ADVERTISE ITS SUPPORT FOR WEB3.

OVERVIEW OF AUDIUS RECEIVES 7.5 MILLION MONTHLY VISITORS:

AUDIUS RECEIVES 7.5 MILLION MONTHLY VISITORS
AUDIUS RECEIVES 7.5 MILLION MONTHLY VISITORS

RUMBURG SAID TO DECRYPT AT THE MAINNET CONFERENCE, “WE’VE SEEN GROWTH CONTINUE THROUGH THIS MARKET CYCLE OF SORTS BECAUSE THE TYPICAL AUDIUS USER IS NOT EVEN AWARE THE CRYPTO IS THERE.”

WHAT DOES THIS MEAN FOR AUDIUS, A MUSIC STREAMING SERVICE RUMBERG CLAIMS IS FOR “SUPERFANS,” IS IT IMMUNE TO THE BEAR MARKET?

MAYBE—OR MAYBE THE PLATFORM HAS DISCOVERED A MARKET FIT THAT DOESN’T FEED INTO CRYPTO HYPE CYCLES, GIVING CUSTOMERS A UNIQUE EXPERIENCE.

RUMBERG ESTIMATES THAT METAMASK IS INSTALLED ON LESS THAN 10% OF AUDIUS USERS. WITH ANYWHERE BETWEEN FIVE AND SEVEN AND A HALF MILLION MONTHLY ACTIVE USERS OVER THE PAST YEAR, A WEB3 COMPANY THAT HAS BEEN AROUND FOR MORE THAN TWO YEARS HAS MAINTAINED A CONSTANT USER ENGAGEMENT.

ONE MILLION TRACKS AND OVER 250,000 ARTISTS ARE AVAILABLE ON THE AUDIUS PLATFORM. RUMBERG CLAIMS THAT HE THINKS THE TECHNOLOGY USED BEHIND THE SCENES CREATES A MORE DIRECT CONNECTION BETWEEN ARTISTS AND FANS. IT’S REASONABLE TO WONDER WHY THERE IS A CRYPTO COMPONENT AT ALL IF THE COMPANY DOESN’T DISCLOSE THAT FACT.

THEY ARE RECEIVING THE ADVANTAGES OF DECENTRALISATION WITHOUT BEING PARTICULARLY CONSCIOUS OF THE NEED TO UTILISE A WALLET, ACCORDING TO RUMBERG.

WHO ARE AUDIUS’S APPROXIMATELY SEVEN MILLION MONTHLY USERS? ELECTRONIC DANCE MUSIC (EDM) AFICIONADOS ARE THE ONES WHO USE THE SITE THE MOST, PER BUSINESS DATA.

RUMBERG SUBSEQUENTLY EXPLAINED VIA EMAIL TO DECRYPT THAT SHE AND HER COFOUNDER FORREST “WERE BOTH ENGAGED IN THE DANCE COMMUNITY AT THE TIME AS FANS AND THE ARTISTS WE REACHED OUT TO FIRST WERE IN DANCE.” “ANECDOTALLY MORE SO THAN THOSE IN OTHER GENRES, DANCE PRODUCERS TEND TO BE QUITE TECH-FORWARD AND OPEN TO TRY NEW ITEMS.”

IF OTHER ELECTRONIC MUSICIANS ENGAGED ON WEB3 ARE ANY INDICATION, THIS DEFINITELY SEEMS TO BE THE CASE.

TYCHO AND DILLON FRANCIS BOTH EARLIER TOLD DECRYPT THAT BECAUSE TECHNO ARTISTS COMPOSE MUSIC ON COMPUTERS AND ARE MORE INCLINED TOWARD THE DIGITAL REALM, THEY ARE MORE LIKELY TO BE RECEPTIVE TO PLATFORMS WITH CRYPTO OR NFT ASPECTS.

ADDITIONALLY, ACCORDING TO RUMBERG, EDM MUSICIANS TEND TO ATTRACT FANS IN A MORE DIRECT MANNER THAN THOSE IN OTHER GENRES.

IN CONTRAST TO ROCK AND MANY OTHER MAINSTREAM GENRES, WHICH ARE MORE TOP-DOWN AND MORE DIFFICULT FOR NEWCOMERS TO BREAK INTO, THE DANCE PRODUCER MOVEMENT IS HIGHLY GRASSROOTS, ACCORDING TO RUMBERG.

THE SECOND-MOST POPULAR GENRE ON AUDIUS IS HIP-HOP. RUMBERG FURTHER BELIEVES THAT THIS IS DUE TO ITS PROPENSITY TO BE GRASSROOTS AND TECHNOLOGICALLY ADVANCED. (THE GRAMMY AWARD-WINNING HIP HOP PRODUCER ILLMIND IS A PRIME EXAMPLE OF THIS; HE FOUNDED HIS OWN NFT-BASED MEMBERSHIP GROUP.)

THE COMMUNITY-BASED “SUPERFAN” STRATEGY OF AUDIUS WON’T BE APPEALING TO EVERYONE, EVEN THOUGH IT MAY BE KEEPING WARM THROUGH THE CRYPTO COLD. SPOTIFY WILL NOT BE REPLACED BY AUDIUS, AND IT IS NOT INTENDED TO.

RUMBERG SAID, “AUDIUS IS NOT SET UP TO COMPETE WITH APPLE MUSIC OR SPOTIFY.”

ALL THINGS CONSIDERED, THE NEW WEB-BASED FEATURE HAS MADE A PARTICULAR MARKET WHERE WEB3 MEETS MUSIC.

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CRYPTO NEWS: AUDIUS RECEIVES 7.5 MILLION MONTHLY VISITORS.

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